The holiday season is here and one great place to spend them is in Pleasanton's picturesque downtown. Thanks to the combined efforts of the Pleasanton Downtown Association and the City of Pleasanton, there are a number of events during the season which help provide that special holiday feeling for everyone.

Small Business Saturday

The Saturday after Thanksgiving has been designated Small Business Saturday which celebrates the Shop Small movement to encourage people to patronize local businesses. Over 30 downtown businesses will be participating in this day-long event from 9:00 am - 10:00 pm with many offering specials on dining, goods, and services. Balloons, stickers, shopping bags, pet bandanas, pens, and more will be given to customers throughout the day as a thank you for supporting local businesses. Free photos with Santa will be offered at the Museum on Main, 603 Main Street, from 10:00 am - 1:00 pm.

Hometown Holiday Celebration

The City of Pleasanton welcomes the entire community for their annual Hometown Holiday Celebration on Saturday, December 7, from 3:30 - 7:30 pm. This event features the Hometown Holiday Parade, an annual community favorite, at 5:00 pm which includes all the elements that make parades so much fun: floats, marching bands, community groups, and more. Following the parade's conclusion at approximately 6:45 pm, a tree lighting ceremony featuring live music, Pleasanton Mayor Jerry Thorne, and Santa Claus himself, will take place at the Pleasanton arch on Main Street. Further information on the parade, including details on how to participate and other volunteer opportunities, is available at hometownholiday.com, by calling the Hometown Holiday Hotline at (925) 931-5352, or via e-mail at HometownHoliday@CityofPleasantonCA.gov.

Spirit & Sweater Stroll

The Pleasanton Downtown Association continues the festivities with the Spirit & Sweater Stroll on Saturday, December 14 from 5:00 - 8:00 pm. It is going to get ugly ... as in ugly sweaters! The Pleasanton Downtown Association is excited to announce the return of the Spirit & Sweater Stroll which allows participants to sample beverages from various sources while enjoying the offerings of downtown retailers. Bust out your ugliest of sweaters and join the fun to kick off the holiday season in downtown Pleasanton. Tickets are available for $45 and are can be purchased at pleasantondowntown.net as well as at the Museum on Main, 603 Main Street by cash or check only. If the event has not sold out, a selection of tickets will be available for $50 at the Museum on Main just prior to the event. The evening begins at the Museum on Main at 603 Main Street, where participants can redeem their tickets for glasses, wristbands, and programs. Strollers will be provided with a map and listing of all participating businesses/distilleries along with a menu of poured items. From there, guests are free to stroll through downtown at their own pace, enjoying spirits and craft cocktails at over 15 locations throughout downtown.

Additional Information

For additional information on the Small Business Saturday, Hometown Holiday Celebration, the Holiday Spirit Stroll, or any of the Pleasanton Downtown Association's other programs, contact the Pleasanton Downtown Association representative below.

Contact Information

Tiffany Cadrette
Pleasanton Downtown Association
4725 First Street, Suite 200, Pleasanton, California  94566
(925) 484-2199 phone
events@pleasantondowntown.net e-mail     www.pleasantondowntown.net WWW

Hacienda Owners Association
4305 Hacienda Drive, Suite 330, Pleasanton, California  94588-2738
(925) 734-6500 phone      (925) 734-6501 fax
info@hacienda.org e-mail     www.hacienda.org WWW