After more than a year of living with a pandemic, consumers’ sentiment regarding important features to have in a new home have changed. In response, national homebuilder PulteGroup, Inc. recently announced several new health-related in-home technology features that are available in Pulte Homes communities across the country. Buyers of new Pulte homes will be able to select several consumer-inspired home elements.

They include a whole house water filtration system, which removes chemicals, sediment, and other contaminants to deliver cleaner, safer water to every faucet in the house; hospital-grade air filtration via premium Minimum Efficiency Reporting Value (MERV) 16 Heating, ventilation, and air conditioning (HVAC) filters, which capture and remove particles like dust, mold, bacteria, viruses and other contaminants to distribute cleaner, hospital-grade air throughout the entire home; antimicrobial quartz countertops, which are non-porous and block bacteria, mold, and mildew from penetrating the surface; and touchless faucets, which reduce the spread of germs on one of the most handled spots in the home.

A recent PulteGroup survey found that 60% of consumers say the most important attribute in how their home can support them is health and wellness, according to John Chadwick, Executive Vice President and Chief Operating Officer of PulteGroup. “As a direct result of the pandemic, consumers are seeking homes that will help them stay healthy, and Pulte Homes is leading the way.”

These healthy technology features were identified by consumers as part of PulteGroup’s reimagining of homes to create healthy living concepts amid the Covid-19 pandemic. For example, a vast majority of consumers (87%) say they want healthy in-home technology and wellness features such as the advanced air filtration and water purifying systems included in their next home, and nearly three-quarters (72%) of all consumers are at least moderately concerned about the quality of air they breathe in their home due to the Covid-19 pandemic (24% of whom are “very concerned”). Consumers are also willing to pay for these improvements, with nearly half (44%) willing to spend between $1,000 and $5,000 for these features.

This survey was conducted in 2021 by MKM Partners Quantitative Survey Group on behalf of PulteGroup. MKM surveyed a geographically and demographically (gender, age, household income) broad and diverse sample of 1,000 consumers across the United States to quantify important insights regarding health and wellness sentiment, in-home technology and features, post-pandemic expectations, and other related trends in the age of Covid-19.

Since its  founding in 1950, PulteGroup has delivered almost 750,000 homes throughout the United States. What began as a single home built by the hands and entrepreneurial spirit of founder Bill Pulte is today the nation’s third-largest homebuilder with operations in over 40 major cities. The company is one of the industry’s most versatile homebuilders, able to meet the needs of multiple buyer groups and respond to changing consumer demand. Its brand portfolio includes Centex, Del Webb, DiVosta Homes, American West, John Wieland Homes and Neighborhoods, and Pulte Homes.

Pulte Homes builds consumer-inspired homes and communities that provide the move-up buyer the best quality of life. In October 2016, Pulte Homes moved its Northern California headquarters to Hacienda, where it created a new regional design center. The Northern California division covers the Bay Area as well as Sacramento, the Central Valley, and Reno.

For more information about Pulte Homes, please visit www.pulte.com.

For more information about PulteGroup, Inc., please visit www.pultegroupinc.com.