Vagaro Inc. was the first booking/scheduling software company to develop an application for the beauty industry, according to the company. Its business solution for beauty, fitness, and wellness firms offers more than 100 features. They include a free listing with unlimited daily deals and bookings on the Vagaro Marketplace; a customizable calendar with waitlist and resource management; automated notifications and appointment reminders; online booking on Vagaro, Instagram, Facebook, and Apple Maps; a business and employee booking widget; advanced reporting to run a business; the ability to create and manage customer loyalty programs; the ability to send email marketing messages, the first 1,000 of which are free; text message marketing; the ability to create, send, and manage invoices; the ability to sell memberships, packages, and gift certificates; and 24/7 live phone, email, and chat support with free training, among many others.

“Our platform is unique in that we offer the largest marketplace among our competitors,” says CEO Fred Helou, who founded the company in 2009. “More than twenty-five million bookings are made on our marketplace each year. Businesses can also implement Daily Deals on the marketplace, which quadruple their chances of getting booked. And the marketplace is completely free – we don’t charge our businesses anything to use this revenue-enhancing service.”

Vagaro prides itself on the unique scalability of its platform, according to Helou. No business is too small nor too large to use the company’s software. Solopreneurs, firms with multiple locations, companies that need to downsize or want to expand can all benefit from the platform, which grows with the individual customer, officials say.

When businesses on Vagaro voiced that they wanted to provide more flexible payment options for their customers, the company responded by developing Vagaro Pay Later. This service allows consumers to purchase more expensive products or services, such as hair extensions, from Vagaro businesses at a fraction of the cost upfront. The remaining cost is paid in four, interest-free installments. The option is mutually beneficial.

Businesses using Vagaro Pay Later can potentially see up to a 30% increase in checkout conversion, a 41% increase in average order value, and a 45% higher purchase frequency, according to Helou, who adds, “The best part for businesses is that they get paid in full at the time of purchase, and they can set whatever minimum price they choose to qualify for it.”

Vagaro reached unicorn status, which is defined as a privately held start-up company valued at more than $1 billion, in November 2021. “We truly strive to change the way people do business,” notes Helou. “In fact, that’s where our all-in-one concept originates. We have a plethora of features that users can choose to implement or not, depending on what their individual needs are at the time. Our software automates and streamlines tedious administrative and daily business tasks so that our users can truly focus on their passion, their craft, and their customers.”

In July 2022, Vagaro moved its headquarters to Hacienda, where more than 200 employees work. “We have been in an ongoing period of business growth that continuously requires growing our team,” says Helou. “Previously, we were outgrowing our office space every couple of years or so. This time around, we wanted to move to a beautiful campus with ideal amenities that could accommodate our future growth for years to come.”

For more information about Vagaro Inc., please visit www.sales.vagaro.com, www.instagram.com/vagaropro, www.facebook.com/vagaropro, www.twitter.com/Vagaro, www.linkedin.com/company/vagaro, or www.tiktok.com/@vagaropro.