In February 2025, Inspired Thinking Group (ITG), a leader in AI-enabled, agile content solutions, announced its strategic expansion into North America with the acquisition of U.S.-based PureRed, an established provider of omnichannel content and technology for clients including Microsoft, Kroger, and Walgreens. The expansion builds on ITG's rapid growth over the previous 12 months, which saw its Storyteq marketing technology recognized as a Leader in the Gartner Magic Quadrant for Content Marketing Platforms 2024 and for Digital Asset Management 2025. ITG was the only vendor to be named a Leader in both categories.

The acquisition of PureRed adds over 500 skilled marketing professionals to ITG's global team, which now exceeds 2,000 employees, and significantly strengthens the company's position in the U.S. market. Over the past year, ITG also expanded its partnerships with some of the world's most iconic global brands. Under the leadership of global CEO Andrew Swinand, ITG is set to drive major growth in 2025, officials say.

"ITG is well known in the U.K. and Europe for our agile, Halo content approach and AI-enabled Storyteq technology,” according to Swinand. “Expanding our ability to deliver this content solution to more clients across the globe marks an exciting moment for ITG. As a company, PureRed aligned perfectly with our vision for delivering scaled content solutions to leading brands, coupled with promoting a culture of kindness."

"Over the years, we've built a strong portfolio of clients and a reputation for delivering exceptional omnichannel content and industry-changing technology solutions,” according to Brian Cohen, new U.S. CEO of ITG and former CEO of PureRed, which became a Hacienda tenant in April 2011. “Joining forces with ITG allows us to scale our impact and bring even greater value to our clients. ITG shares our passion for innovation, creativity, and operational excellence, making this partnership an incredible opportunity for everyone involved."

"Brands around the world now need tailored solutions that enable them to deliver personalized, high-quality content at scale – on budget and without compromising speed,” notes Swinand. “Our AI-enabled, agile content model bridges this gap, and expanding our reach into the U.S. with PureRed allows us to truly support our partners on a global scale. This is about much more than delivering higher volumes of content. It's about unlocking the full potential of AI in marketing, leveraging both technology and creativity to craft the perfect story for every possible user interaction across any channel. With PureRed as part of the ITG family, we're not just scaling our capabilities–we're leading the transformation of our industry through a smarter, AI-enabled approach to content."

ITG is part of the Bridgepoint portfolio of companies. Emma Watford, Partner at Bridgepoint, adds, "Expanding into the U.S. is a significant milestone for ITG, and we are delighted to support the team as they bring their market-leading, AI-enabled content solutions to a global audience. PureRed's strong capabilities and client relationships make them a perfect fit for ITG. Together, they are well-positioned to drive real innovation in the fast-evolving content marketing space. We look forward to seeing the impact of this partnership as ITG continues to set new standards for agile, data-driven content at scale."

ITG eliminates marketing complexity and delivers engaging content at speed and scale to drive business growth and reduce marketing costs, according to officials. Clients include Samsung, Heineken, KFC, Jaguar Land Rover, and Comcast. ITG is headquartered in Birmingham, England.

For more information about Inspired Thinking Group, please visit www./inspiredthinking.group or www.linkedin.com/company/inspiredthinkinggroup