Tri-Valley Herald, Convention & Visitors Bureau Team Up on Information Booklet

By Hacienda Network Staff Writer

In an effort to attract more visitors to the area, the Tri-Valley Convention and Visitors Bureau and Tri-Valley Herald have published the Tri-Valley Visitors Guide, a 44-page booklet featuring information on attractions, wineries, shopping, parks, restaurants, lodging, events, and more.

"This was an exciting partnership between the Tri-Valley Herald and our organization," says Lisa Dial, executive director of the Tri-Valley CVB. "They were able to put their resources to work in order to get the booklet created and produced."

The Herald handled advertising sales, production, and local distribution of the booklet.

"What was unique about this was that the CVB did not have to spend a single dollar," says Dial. "Plus, we were able to allow our members significant discounts in terms of advertising."

A Wealth of Information

The publication serves as a comprehensive guide to the area. It lists local attractions such as the Amador-Livermore Valley Museum, the Blackhawk Automotive Museum, local historic sites, farmer's markets, and even buildings of architectural interest.

Add in a comprehensive listing of area wineries, shopping, golf courses, restaurants, and lodging, and you have the recipe for a nice holiday.

It's Everywhere

The booklet has been forwarded to the California State Office of Tourism for distribution at their facilities throughout the state. "We've also got them being disseminated through the San Francisco CVB," adds Dial.

Another Guide Coming

The CVB is preparing a second publication as well.

"This particular guide will be more in-depth in terms of providing the types of information that meeting planners or travel decision makers need," explains Dial.

This information will cover such items as restaurants and meeting room capacities and additional details of importance to planners of group activities.

To receive your own copy of the Tri-Valley Visitors Guide, stop by the Tri-Valley CVB's offices at 260 Main Street in Pleasanton. For more information, call (925) 846-8910 or access their web site at www.trivalleycvb.com. The guide is also available from the Hacienda Owners Association, 3825 Hopyard Road, Suite 119.

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